The BCHL has announced a three-year partnership extension with Pro Hockey Life to remain the official jersey supplier, servicing the league with premier NHL brand Fanatics uniforms.
In addition, the BCHL has also reached an agreement with TRUE Hockey through Pro Hockey Life, making them an official supplier of goalie equipment for the league, along with longtime partner Bauer.
Pro Hockey Life has been the BCHL’s official jersey supplier since the 2023-24 season, while this is the first year the league will partner with TRUE Hockey.
“We are excited to announce the extension of our partnership with Pro Hockey Life and to introduce our new partners at TRUE Hockey,” said BCHL Commissioner Steven Cocker. “Over our nearly three years working with Pro Hockey Life, they have proven to be a fantastic partner, providing high-quality product to our teams, as well as top-notch customer service. We are looking forward to building a similar relationship with TRUE Hockey in the coming years and continuing to enhance our deep-rooted partnership with Bauer.”
Pro Hockey Life has also supported additional BCHL initiatives in recent years, like the league’s annual All-Star Weekend event.
“We are thrilled to extend our partnership with the BCHL,” said Brandon Thomas, Vice President of Team Sales for Pro Hockey Life. “Over the past three seasons, it has been a privilege to work with the league and its member clubs, and we look forward to further strengthening these relationships in the years ahead. An elite league like the BCHL in NHL brand Fanatics uniforms illustrates the shared commitment of a premier image across the league”.
“We’re proud to partner with Pro Hockey Life and the BCHL to support the next generation of elite goaltenders,” said Dave McNally, Executive Vice President & Chief Commercial Officer for TRUE Hockey. “This collaboration brings together industry-leading retail expertise and one of the premier development leagues in hockey, ensuring goalies have access to the best equipment, resources, and support to perform at their highest level. Together, we’re committed to advancing the position and elevating the game.”
Although the BCHL is adding Bauer as an official supplier of the league’s goaltending equipment, they remain the BCHL’s exclusive equipment and stick supplier.
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About the BCHL:
The BCHL has long established itself as a leader in the development of young student-athletes. In 2025-26 alone, 422 BCHL players are playing NCAA Division I hockey, which makes up 24 per cent of all athletes at that level. The BCHL is also a leader in player safety, with a full-time Department of Player Safety, as well as a league-wide independent Safe Sport Officer and an individual Athlete Advocate assigned to all 20 teams.
The BCHL is: Tier 1 Junior Hockey.
About Pro Hockey Life:
Pro Hockey Life is the largest hockey retail store chain in Canada with 21 superstores across the country. They are complemented by their team sales department (PHL – Team Gear Squad) who works with teams, associations and leagues from coast to coast. Whether it is picking up something in store or outfitting your entire team in uniforms and equipment, PHL is committed to providing high quality products from all the major brands with the best customer service in the industry.
About TRUE Hockey:
TRUE Hockey, a division of TRUE Sports, is dedicated to building the world’s best high-performance gear for athletes at every level. As the #1 choice of NHL goaltenders for skates and equipment, TRUE leads in fit, customization, and uncompromising technical performance. With a commitment to innovation, craftsmanship, and athlete-driven design, TRUE is focused on becoming the world’s most recognized and trusted hockey brand. Visit: TrueHockey.com
About Bauer Hockey:
Bauer Hockey is the world’s most recognized designer, marketer, and manufacturer of hockey equipment and is the No. 1 brand in hockey. Founded in Kitchener, Ontario, in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game. Since then, Bauer Hockey has continued to develop the most sought-after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. For more information, visit www.Bauer.com.
